How importantant is online reputation management, or ORM? News on the web travels fast - bad news doubly so. Months of campaigning can be undone in days, even hours.
Web 2.0 and the growth of user generated content means that a dissatisfied customer can be ranking number one in Google for your company name in no time at all.
encelia offers the monitoring of a number of keywords - company name, main directors for example - on your behalf. As references occur within the web chatter they are collected and placed in a monthly report while any negative references are sent to you immediately upon their discovery with recommendations.
Read more about Online Reputation Management (ORM) in the encelia Blog